About
FRAME 1 OF 3
CCO at Hybe.
Connected TV and in-app adtech.
Twelve years in advertising.
The last three in adtech. Before that: agencies, tenders, and a digital studio I co-founded in St Petersburg.
I build my own agents and tools.
This site included. Now and then — life away from the desk.
Numbers that add up and numbers that are right
A dashboard can reconcile to the last unit and still tell a different story every time you open it.
Three revenues, one deal
One deal, three numbers, none of them wrong. A seller should know which one is theirs.
Why a media plan takes longer to price than to sell
A CTV price is four decisions wearing one number. The seller who can't unpack them in two minutes pays for it with the discount.
Acting Chief Commercial Officer
Oct 2025 — now
Own the end-to-end commercial function and a ₽1B portfolio: revenue, pricing, margin. Portfolio profitability up 6–7% on average through pricing discipline and standardised deal structures. Lead sales, account management, product and marketing against one set of revenue targets.
Senior Project Manager, presales & tenders
Nov 2021 — Dec 2023
Ran presales and tenders for enterprise clients: ~70% tender win rate, a ₽4B long-term contract with a major bank, a ₽2B contract with a leading e-commerce player.
Co-owner
Mar 2019 — Aug 2021
Co-founded a digital agency and scaled it to ~₽30M annual revenue in the first year without external investment. Sberbank, Gazprom Neft, Raiffeisen, Clarins, Pandora, Fisher-Price.
SMM Group Head
Jun 2018 — Mar 2019
Social strategy and delivery for major brands; 40+ large tenders at ~60% win rate. Now part of OKKAM.
The Ones Who Believed the Teacher
“M” and “E” aren’t just for “manager” and “economist”. There’s also “excavator operator” and, in Russian, “house painter”.
Negotiating With Yourself
Not long ago we sat through a training on sales strategies, and, as with most fundamental things, the hidden ideas built into some fairly simple mechanics came to me out of nowhere — this morning.
The Radio Above the Fridge
Remember how, in our grandparents' flats, there used to be a wired radio that almost never got switched off?