Yaroslav Lashch — writinghttps://lashch.com/#writingCCO at Hybe — connected TV and in-app adtech. Notes on how adtech sales actually work from the inside.en Numbers that add up and numbers that are righthttps://lashch.com/writing/numbers-that-add-up-and-numbers-that-are-right/https://lashch.com/writing/numbers-that-add-up-and-numbers-that-are-right/Sun, 06 Sep 2026 00:00:00 GMTA dashboard can reconcile to the last unit and still tell a different story every time you open it. Three revenues, one dealhttps://lashch.com/writing/two-revenues-one-report/https://lashch.com/writing/two-revenues-one-report/Sun, 06 Sep 2026 00:00:00 GMTOne deal, three numbers, none of them wrong. A seller should know which one is theirs. Why a media plan takes longer to price than to sellhttps://lashch.com/writing/why-a-media-plan-takes-longer-to-price-than-to-sell/https://lashch.com/writing/why-a-media-plan-takes-longer-to-price-than-to-sell/Sun, 06 Sep 2026 00:00:00 GMTA CTV price is four decisions wearing one number. The seller who can't unpack them in two minutes pays for it with the discount.